Find Your Car is a company of vehicle sales specialists that offers the convenience of helping their clients search for and compare cars to help them find a car that meets their needs and budget. Buying a car has never been made easier, better and more reliable. They aim to solve the pain points of automated systems and processes by giving the process a human touch that will make buying a car much more personal and reliable.
Differ Designs Co partnered with Find Your Car to brand their business. With that came an opportunity to create a brand that is memorable and timeless. Because this was a startup we had to work around budget constraints without losing quality. Our goal was to create a logo that resonates with their goals. Since the name Find Your Car was saturated on the internet for people searching for stolen cars we opted for a logo design that was both meaningful and welcoming.
We followed a visual identity system that carried a premium look and feel. Our aim was to have the customer experience the brand as a reliable and bold vehicle sales company. This is communicated by the colors and the typography selected for the brand identity system. These graphic design systems were carried across all print media, including posters, clothing and many other forms.
The website is an ongoing project. We have chosen to make it as welcoming as possible. The user experience is designed to give the customer a personal experience using words that encourage the customer to feel at home. The website is convenient to use and motivates customers to feel at ease and that purchasing a car should not be a tedious process but just a click away.